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Maserati Celebrates its 100th Anniversary with Record-breaking Sales and Robust MY 2015 Product Line-Up

 At the Los Angeles Auto Show, Maserati took center stage presenting its complete MY 2015 range including the sportingly redefined Quattroporte GTS and sensational Alfieri 2+2 concept, which made its Los Angeles, California premiere and impressed audiences around the world. The highly praised Ghibli performance sedan and Centennial Edition GranTurismo MC coupe and convertible, also on show, continues for MY2015 after launching to tremendous success.


In partnership with the Petersen Automotive Museum, Maserati revealed a vintage 1963 Quattroporte (Tipo 107), the world’s first super sedan and one of the oldest Quattroportes in existence. Designed by Pietro Frua to drive every day in luxury, the original Quattroporte was well poised alongside the new generation Quattroporte offering a glimpse of Maserati’s century-long history of engineering expertise and timeless style in honor of its 100th birthday.
Harald Wester, CEO of Maserati was on hand to showcase the best of the Trident’s cutting edge automotive design. “This is an exhilarating time for Maserati as we are on the cusp of such dynamic product enhancements and look back at 100 years of automotive history. With such a robust product plan ahead of us, we remain resolute in our pursuit of unearthing ‘the absolute opposite of ordinary’ in everything we do” stated Wester. “The Alfieri concept is a product of that steadfast commitment.”


2014 continues to be a very significant year for Maserati as it celebrates—in addition to its 100th Anniversary—the most comprehensive, best-selling product range in the history of the company. It has been a record breaking year, particularly for Maserati North America, Inc., Maserati’s global market leader. The company posted a 253 percent year-over-year increase this October; its twenty-first consecutive month of sales increases in the Americas with 2014 results have far exceeded those for 2012 and 2013 combined.

Date Posted: January 12, 2015